Jacob Olesen tells us that, "Colors have the ability to affect our emotions and moods in a way that few other things can.
Power, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, intensity, celebration, luck, stop or danger, Christmas and Valentine’s Day.
Energy, balance, warmth, enthusiasm, vitality, expansion, flamboyant, autumn and Halloween.
Yellow: Joy, optimism, happiness, danger, sunshine, idealism, imagination, hope, summer, gold, deceit, philosophy, dishonesty, cowardice, betrayal, jealousy, disease and warning.
Green: Nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, start signal, St. Patrick’s Day and Christmas.
Turquoise: Calmness, clarity, communication, inspiration, self-expression, healing, boastfulness, secrecy, unreliability, indifference, indecisive, restrained.
Blue: Peace, harmony, unity, trust, truth, security, confidence, conservatism, order, sky, water, cold, technology, cleanliness, depression, loyalty, immortality, stability, masculinity and protection.
Purple: Royalty, nobility, spirituality, ceremony, mystery, transformation, wisdom and enlightenment. 
Pink: Caring, compassion, love, playfulness, balance, lack of willpower, self-confidence and self-esteem, oversensitivity, cautiousness, immaturity.
Brown: Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, comfort, trees, nature and autumn.
Black: Power, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sad, remorse, anger, underground, technical, grief and death.
Gray: Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief.
White: Reverence, virginity, nothingness, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, goodness, marriage, cold, clinical and sterility."


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