Designer History: Sugarfix by Baublebar tells us: "BaubleBar, a pioneering e-commerce fashion jewelry company led by Amy Jain and Daniella Yacobovsky, has partnered with Target to launch SUGARFIX by BaubleBar. The ongoing collaboration will offer Target customers a collection of fashion-forward earrings, necklaces, bracelets, and rings. New jewelry pieces will release online and in-stores every month.

"Since BaubleBar’s 2011 debut, the company has become a leader in the fast fashion space...New York-based BaubleBar has grown from two to 200 employees...
Jain and Yacobovsky met while earning MBA’s from Harvard Business School before founding BaubleBar. 
"BaubleBar will continue to bring her the latest trends through need-now accessories, while SUGARFIX by BaubleBar will offer her easy style at guilt-free prices. To help contextualize that, BaubleBar’s average price point is $50, while the average SUGARFIX price point is $14.99. We truly believe style should be limited only by your imagination, and not by your budget. We aim to give our customer access to the best trend accessories and SUGARFIX provides us with a great opportunity to reach a new audience looking for a different price point."